Gerber Holsters
Gerber Holsters was an extremely in-depth project that Blue Ridge was able to be apart of. In June of 2019, Blue Ridge was able to start the process of transitioning Gerber Holsters from an Etsy Store e-commerce platform, to a much stronger, independently hosted website that allows their customers a simplified purchasing process. During the project, our team was able to safely and successfully transfer over thousands of customer records to their new platform to aid in sales tracking and marketing campaigns.
Working to publish the website on a tighter timeline, our team was able to push the website live with a launch sale on July 19th, 2019. This was an incredible undertaking to coordinate the last minute design changes, marketing and notification efforts, and the general launch day issues that may have arose. In addition to the website design and long-term management services that Blue Ridge provides to them, Gerber Holsters also received graphic design services as well as customer service management to strengthen the loyalty of their customers with their business.
Launch day was extremely successful for Gerber Holsters, proving that a well-built site has the power to attract customers and influence purchases that may not have occurred with a site that did not truly represent their brand.
Services Provided:
Website Design & Management
Product Inventory Management & Support
Graphic Design Services
G-Suite Administration and Management
Custom Accounts Management
Stripe Integration and Monitoring
Mailchimp Marketing Services
Customer Service Management
CEO Nutrition
CEO Nutrition was one of the largest projects that the Blue Ridge team worked on to date, involving the entire team including the new at the time graphic design department. CEO nutrition is a small, start-up supplement and daily wellness company that was looking to increase their conversion rate on their website and become a strong competitor in the online marketplace for supplement companies. Their prior website lacked product information and benefits, and overall the site was missing the functionality that consumers are looking for online.
Starting from the ground up with a complete redesign and appearance change to reflect the company’s rebranding campaign that they were launching, the Blue Ridge team dove into the project to bring these changes to life and put them to use for the group at CEO Nutrition. Our team was responsible for new product images for the website, the entire graphics package visible on the site, and product management and organization. Overall, this project was extensive, our team working to ensure that every detail is perfect so that the website was most effective for the company.
Since launching, the new site has performed well for the company, and there are continual updates and changes that are being made as the company grows and progresses. The Blue Ridge team is proud to provide such a transformational change for CEO Nutrition, and is also excited to see how the company will grow and expand in the future!
Services Provided:
Website Design & Management
Product Inventory Management & Support
Graphic Design Services
G-Suite Administration and Management
Custom Accounts Management
Joe Wachs Fitness
Joe Wachs Fitness joined the Blue Ridge Advertising & Marketing team in July of 2018. Being a small fitness training business, Joe was interested in bringing his clients an online platform that he could use to better connect with them. Not only do we provide Joe and his business with web design and management, we also manage all aspects of his business management and customer interactions.
In June of 2019, Joe Wachs Fitness underwent a total website redesign. Trying to revamp his site and make the most out of it, Joe centered the site around trying to transform people's lives through fitness. Rather than a business communication style, Joe works to provide his customers and clients with a personalized experience to show that he is genuinely invested in their development. With the redesign came the addition of new training programs and a new method of communicating with Joe. In the future, Joe is working to elevate his marketing efforts in order to maximize the use of this training programs by clients.
Services Provided:
Website Design and Management
Graphic Design Services
Custom Accounts Management
Monthly Marketing Plan
Marketing and Brand Consulting
Go Pro Family of Businesses
The Go Pro Sports Academy was Blue Ridge's first relationship established in March of 2016, tasked with transitioning their website to an alternate host platform, and working with them to keep dates, page details, and promotions up to date. In consulting with the owner and his staff, our team at Blue Ridge expanded our services to The Go Pro Sports Academy to full management of all of their marketing and brand development operations. In that expansion, Blue Ridge also took on Go Pro's non-profit sector, The Go Pro Baseball Organization in June of 2017. Our services to Go Pro went on to monthly marketing and promotions planning, daily communication with the owner to ensure that our goals are consistent with Go Pro's, and that we were on-track to meet monthly expectations.
Not only does Blue Ridge manage their website and social media profiles, but with the nature of Go Pro's business market, our team has been tasked with managing multiple 3rd party listings and sites to ensure that all data, images, and business information is kept up to date if any were to change. Since our relationship with Go Pro was formed in 2016, Blue Ridge has helped to bring in thousands of monthly leads and site visitors without costing Go Pro a fortune in advertising expenses. With maximizing the effectiveness of social media posts and with the help of paid posts and advertising, Go Pro has been able to establish their business and organization presence online as one of the biggest businesses in their industry in the Chicagoland area.
Services Provided:
Website Design & Management
Complete Social Media Package
Graphic Design Services
Custom CRM System Management
G-Suite Administration & Management
Custom Accounts Management
Stripe Integration and Monitoring
Monthly Marketing Plan
Marketing and Brand Consulting
Gerber Controls, Inc.
Gerber Controls, Inc. is a start-up based out of the Denver, Colorado area which focuses on industrial electrical panel design, development, and customization. With their team being made of experts in the industry, they decided to start a business and were tasked with developing an online presence to showcase their experience and make it known to the public. This site received a host of Blue Ridge services, from the design and development of the site, graphic design services, email software integration and management, as well as continual updates after the release date.
While not the largest project the Blue Ridge team has worked on, it is one of the more important ones due to the nature of establishing a business’ first presence online. Our team was tasked with ensuring Gerber Controls that their business would be adequately represented online. Working continuously with the business owner to ensure that every detail of the site was made to their specification, we were able to successfully develop a site that met the needs of their business and set them apart from their competitors.
While not a platform Gerber Controls will sell any products on, their website is meant to inform their customers about the services and experience that their team has, which we are excited to announce has already brought in new clients to their business shortly after the release of the site. We hope to continue to build our relationship with the Gerber Controls team and continue to see success in their business!
Services Provided:
Website Design & Management
Graphic Design Services
Custom Accounts Management
DawsonM Fitness
DawsonM Fitness is the most recent client to join the Blue Ridge team in February 2020. Dawson is a popular influencer on social media, using the platform to showcase his fitness and modeling journey in addition to producing content for his friends and followers to enjoy. Surpassing more than 300,000 followers on TikTok in just his first two months on the platform and more than 70,000 followers on Instagram, he has developed a strong platform on these social media channels.
Dawson was looking to expand his online presence ever further, which started with setting up a website that he could use to market and sell his fitness training plans in addition to promote his social media metrics to potential sponsorships and business partners. In 2017, Dawson started his own fitness clothing brand, CORESTHETIX. He was looking to model his personal site in a similar style to the one belonging to his clothing brand, which our team had no issue doing.
The Blue Ridge team took just one day to produce the perfect site that Dawson was looking for, checking off all of the boxes to meet his requirements. From designing the logo to communicating the styling and finishing details, the build went off without a hitch. He has plans to continue to develop and expand his site, which our team will work closely with him to accomplish his goals for his site. See below for the full list of services that we were able to help Dawson with!
Services Provided:
Website Design & Management
Logo & Graphic Design
G-Suite Administration & Management
Stripe Integration & Management
Website Copy Production
Market Research
Red Roof Retreats
More information about this project coming soon!
Michael Scott Fitness
More information about this project coming soon!
